Marcelo Behar is the COP30 Special Envoy for Bioeconomy and co-founder of Ambition Loop Brazil.
Can we be the generation to end the rampant deforestation that is harming the planet’s ecosystems and climate? Back in February, the Brazilian COP30 Presidency opened a call for submissions on its proposed Roadmap for Halting Deforestation and Forest Degradation, which closes today.
What might look like a technical step quickly drew significant attention, with more than 100 responses submitted by governments, civil society organisations, businesses and other stakeholders.
This level of engagement is telling. It reflects both the urgency of the issue and the recognition that this process could shape whether the global goal to end deforestation by 2030 finally moves from ambition to delivery.
As a Brazilian, I see this moment with both pride and realism. Brazil has played a central role in elevating forests on the climate agenda, and the COP30 Presidency has shown leadership in carrying this issue forward far beyond the Belém summit.
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But last year also offered a sobering signal. Despite strong efforts from the Brazilian Presidency, the proposed roadmap did not secure consensus in the final outcome of COP30. That outcome underlined a simple truth: while there is broad recognition of the importance of forests, agreeing on how to move forward remains complex. The road ahead is still long and likely uneven.
That is precisely why this moment matters.
Progress on commitments falling short
The world is not short of commitments. Over the past decade, countries have repeatedly pledged to halt and reverse deforestation by 2030. There is a growing body of experience through the REDD+ (Reducing Emissions from Deforestation and Degradation) programme, including the emergence of jurisdictional approaches that are beginning to connect forest protection with finance at scale.
Initiatives such as the Forest and Climate Leaders’ Partnership have helped sustain political attention and cooperation among countries, while national strategies continue to evolve, and Indigenous Peoples and local communities remain at the forefront of protecting forests.
And yet, progress is still falling short.
The gap is not only one of alignment. It is also one of political will – and of having a credible, shared pathway that brings together these efforts in a way that drives implementation at scale.
Civil society is watching this process closely. For many organisations working across climate, nature and conservation, this is not just another initiative – it is a priority. After years of advocating to end deforestation, there is a strong sense that this moment cannot be lost. The expectation is clear: this roadmap must move beyond intention and help unlock real progress.
The opportunity now is to ensure that it does exactly that. This cannot become another report.
Implementation key to roadmap success
A detailed assessment of pathways and challenges, however valuable, will not be enough to change outcomes on the ground. What is needed is an implementation roadmap, one that connects existing commitments, aligns incentives and provides clarity on how to move from ambition to delivery between now and 2030.
The consultation process is an important step. But its value will ultimately be judged by what it produces.
If the roadmap is to succeed, several priorities should guide its development.
First: policy. It must be designed as a tool for implementation. That means going beyond diagnosis to define concrete action: who needs to act, by when, and how progress will be tracked. The solutions are not new, but coordination has been missing.
Second: accountability. It should bring coherence to the existing landscape. The value of a roadmap lies not in creating new commitments, but in connecting what already exists: global targets, REDD+ experience, national action plans, Indigenous leadership and supply chain initiatives. Reducing fragmentation is essential to accelerating delivery.
Early milestones needed
Third: finance. It must be grounded in economic reality. Halting deforestation will not happen without addressing the incentives that underpin it. Aligning public finance, private investment, and market demand with forest protection is not a technical detail; it is the core of the transition.
Fourth: transparency. Legitimacy will depend on openness. A credible roadmap cannot be developed behind closed doors. Governments, Indigenous Peoples and local communities, civil society, business and finance actors all have a role to play and must be able to see how their contributions shape the outcome.
Fifth: urgency. Progress must be visible in 2026. Without early milestones, momentum will fade. By the time climate negotiators gather in Bonn mid-year, the roadmap should have a clear structure, priority actions and growing political backing.
Governments must deliver on the plan
Finally, countries themselves will need to step forward. Last year’s outcome showed that support alone is not enough. Delivering this roadmap will require active political engagement. That means governments that are willing not only to participate in the process, but to help shape and implement it.
Brazil has created an important opening. It has also taken on the responsibility that comes with leadership: to help turn a widely supported idea into something that can deliver in practice.
The commitment to end deforestation by 2030 already exists. What is still needed is a path. And the courage to walk it.
