Based in Bandon, Ore., Southern Coos serves a rural community of about 12,000, and includes a primary care clinic and a 21-bed critical access hospital. A participant in Microsoft’s Rural Health Resilience Program, the organization is currently evaluating AI tools intended to boost efficiency in revenue cycle management and help staff deal with administrative tasks such as medical records requests.
The hospital recently established a committee of stakeholders with expertise in data and AI governance and, heeding its guidance, is testing solutions on specific use cases before moving ahead with full implementation.
“Our hypothesis is that, by using these tools, people will be able to shift their focus to more patient-facing care,” McEachern says. “That could be clinical care or it could be helping people with their bills or helping them navigate Medicare and Medicaid regulations.”
Southern Coos is also working with the Oregon Health Authority and rural hospitals across the state to determine how best to allocate the $197 million that Oregon has been awarded through the RHTP, McEachern says. One idea under consideration involves investing in a shared EHR for hospitals on the southern Oregon coast. A shared cybersecurity model is also on the table, primarily for the cost savings the approach could provide.
“We’re very remote here, and yet all of the critical access hospitals in the region have remained independent,” he says. “We really need to collaborate more, or there’s a possibility that we may not survive.”
Rural Healthcare Providers Prepare for an Uncertain Future
Developing a strategy to ensure long-term viability is also a priority for the leadership team at Bingham Healthcare. A nonprofit health system centered on a critical access hospital in Blackfoot, Idaho, the organization includes 23 clinical locations across the state’s eastern region.
Like others, Bingham Healthcare is constantly wrestling with its bottom line as it looks to implement much-needed upgrades. Up until the end of 2025, it benefitted from participation in a state-funded program that rewarded organizations for providing value-based care. That initiative was eliminated by the state legislature “with a stroke of a pen,” notes Chief Nursing Officer Holly Davis. The Medicaid cuts came soon after, leaving the organization in a tight spot.
“So, now, what are we supposed do?” Davis asks. “Where do we get the capital to stay current?”
DISCOVER: Build stronger support systems for rural healthcare.
The RHTP is one possible answer, but as in Oregon, it’s still unclear how the program’s funds will be distributed. Bingham Healthcare’s modernization wish list spans everything from making its pharmacy more tech-enabled to new bedside monitors, cybersecurity tools and virtual care capabilities, Davis says.
Funds could also go toward the infrastructure required to support the organization’s population health program, a highly successful initiative that leverages patient data from the EHR to identify care gaps and develop targeted interventions.
Davis, who leads that program, says her approach for now will be to forge ahead in the way that she always has. She’s focused on leveraging population health strategies to improve patient outcomes and control costs.
She’s also preparing for the future by hiring new staff who are “digitally savvy and tech-forward.” Rural healthcare organizations like hers will survive through innovation, and individual and team effort, she adds.
“You can have the fanciest systems and the best tools, but to be successful, you need to have people who are willing and able to use them,” Davis says.
