Trump Media is betting that people will dish out money for faster access to select users’ Truth Social posts.
Trump Media has officially launched Truth API, a business-to-business data feed that provides customers with faster access to posts from prominent Truth Social accounts. That includes President Donald Trump, who has 13 million followers on the platform and whose constant stream of posts can cause shifts in financial markets.
Institutional customers gained access to the service on Saturday. A few hours later, Trump announced on Truth Social that he was, again, close to a deal to end his war on Iran. On any other day, that post would have affected oil futures, and anyone with faster access could have made a buck.
Trump Media has not publicly disclosed how much the service costs. Reuters reported, citing anonymous sources familiar with the matter, that the company discussed charging up to $100,000 a month, or $60,000 a month as part of a three-year plan.
Here’s what smart people in finance, academia, and policy are saying about Truth API.